Online Real Estate Marketing Tips and Tricks
If you have been waiting to get a real estate website solution for yourself or the company you have been waiting too long. The pace at which information is changing and how the industry is moving could mean you are falling behind if you have not jumped in yet. What do I mean by jump in? The answer is extremely simple, you need to have a presence online so that your Real Estate clients can find your Real Estate website online. Consumers are quickly jumping online the minute they need to research or find out what’s the price or better yet if now is the right time to buy Real Estate.
I ask my customers all the time. How much time do you spend marketing yourself or your brokerage online each week or month?. I am surprised by their answers most of the time, little to no time at all. I always recommend all my clients to start marketing yourself or your company, even if you don’t select us to build you a great Real Estate solution or help you in your Professional Real Estate Career.
Below are some suggestions of the things you can do until you are ready to use our products and services:
- Register a domain name. You can get a name for less than $7 dollars a year now in days. Registration of a Domain names will give your Real Estate website a head start. Google looks at the history of a registration as points for Real Estate Search Engine optimization, think of it as having an office in space that has been open for many years. (Register a domain)
- Sign up for Social Media Account - We hear about Twitter everywhere we go Today. Conan O’Brian, ESPN, CNN and other main stream media not only use them as an effective means of communication but also promote them. Facebook.com is another big name. Even if you don’t have the time to use these products now, sign up for an account and reserve your presence so when you’re ready you already have a head start.
- Facebook Sign up page)
- Twitter Sign up page
- LinkedIn Professional Networking
- Real Estate Networking Site
- YouTube Video Marketing
- Yelp Social
Ask us how you can be more connected with your customers and effectively market yourself or your Real Estate Brokerage firm online.
- Search Engine Accounts - Create yourself an online presence with the major search engines. If you have an email address you can sign up for an account with the major search engines to utilize their tools to better position yourself online. Google Offers lots of great tools that can help you on your way to creating an line presence.
- Devise an Effective Marketing Plan - We often tell our customers to create a Marketing Strategy and implement it. The most successful online real estate websites have some form of Marketing plan in place for their website. The Marketing plan does not have to be complicated and can be as simple as dedicating 1 hour a week to writing a blog on your website or any of the Social Media sites mentioned above.
- Location! Location! Location! - You understand that Real Estate is about location, we understand that Real Estate websites are also local. We always advise our clients to “specialize” or “create a niche website”. Google will favor websites that have a niche and can offer the local market the information it wants and needs. If you search for a plumber on google, it’s smart enough to direct you to your local candidate, so you have to think local when it comes to online Real Estate Websites you are on the right path to success.
- Get a starting website or blog - We offer an array of different products to suits everyone’s need including an excellent starter website that includes all the features a website should have without a heavy price tag. We even offer a FREE Real Estate Website, so that you can start your presence Today. We also have Custom Real Estate Website Designs if you are looking to replace or enhance an existing Real Estate Website you may already have but is not performing like you like it to. We also offer a full fledged Real Estate website that includes the most comprehensive tools available to any Realtor or Real Estate firm that wants to establish market dominance.
- Hire a Professional who understands your business - I have seen customers of ours who get burned when they find any company that can build websites, to quickly find out that they have to spend hours, days and months explaining industry terms and concepts like what an MLS is. We love what we do and understand your professional real estate career so we can give you the competitive advantage over your fellow Realtor. Contact us for a free real estate evaluation or quote.
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