Considering recent events and the push to make the internet more secure there is a movement on the internet towards making what we use each day more secure than ever before.   The notion of creating a more secure web is not new as we will explain shortly, but what has taken the internet by storm is that now “Google” considers that if you offer consumers a secure website that you deserve some brownie points for making this effort of keeping your customers and their information secure.

So, what is a more secure internet and why you need to act Today more than ever.   When we visit a website i.e. we type on our favorite browsers, that connection between your browser and the computer which holds the website you’re visiting is consider to be the unencrypted part in all of this.   Now for a moment one may wonder and say what’s wrong with having an unencrypted connection?    Well not much really, except that to a certain point someone (aka) a computer can see the information traveling back and forth between you and that website.  Now with millions and millions and billions of devices out there you’re pretty much an ant in an Ocean of water, but to someone who cares you are then a target of attack.

What do we mean by an ant in an Ocean.  When information travels from your browser to its destination it must do so through what we call the Word Wide Web.  WWW.   This intricate web of connected computers relay your information from your computer, to another computer, to a router, to another computer to n computers, till it’s destination.   Now while it’s doing this in a very unencrypted way, it leads to the possibility that someone could record this and capture what it’s relaying.    Therefore, companies such as Google and others are giving you brownie points when you take care of your customer’s and offer them a more secure connection between your computer and the website they’re currently visiting, in this case that website would be your secure real estate website.   This is important for you, because it’s not just securing real estate websites here but securing almost any type of website we interact with on the World Wide Web.  Take for example banking.    We are for certain that you would not want to visit your bank’s website unless it offered a secure link between your computer and their computers.

What does it take to make your website secure?   Well in simple terms you need what is known a Certificate or SSL Certificate.   There are various types of certificates but in its simplest form you need what is known as a simple domain validation certificate.   There are other more elaborate, expensive certificates, but at the very least just a simple entry level certificate will do its job of securing the information as it travels from your website to your client’s computer or potential clients’ computer, phone, tablet etc.    There is no need now to invest in super expensive certificates, as they all regardless of price do their job of securing the information, and Google won’t judge your certificate based on price, but rather that you implemented a certificate with the proper standards and achieve a secure link between your website and your client’s computer.

We made a push in 2014 and started to secure our clients websites with certificates ahead of its popularity, Today.   We strongly suggest that you consider implementing SSL certificates on your website in 2017 and don’t leave it for another day.   When you install a certificate make sure you get an evaluation of the quality of the implementation and that you consider doing this regardless of its popularity, but more than anything that it makes simple sense to protect your client’s information regardless of whether they value their privacy or not, but for the sake that it’s common sense to do so Today.



Find a Schenley Home in Miami

Feb 27, 2016 by GOIDX LLC

Recently we launched a series of projects that involved the community of Schenley Park.  Schenley Park Miami is small community with in Miami-Dade County and for a long while we were presented with the challenge of making a website for this community.  This just like any other community with in Miami-Dade is a vibrant community of homes that are located in a area of Miami which offers Residential Owners great opportunities for living close to Downtown Coral Gables.

The community website is a marketing community project to help local residents keep abreast of the homes for sale with in Schenley Park.  While the website offer consumer a way to see residential sales, also available to them is an interactive community map with all the homes with in Schenley Park.

We invite you to see and use the Schenley Park Miami Website and let us know what you think.  Looking forward to the growth of this website and others alike.



We been busy looking for better ways of improving the over all experience to many of our tools and we recently just launched a new website which is already using our new clean map search tool.

We have taken the approach of making all that data and information pertaining to properties clean and modern looking.  This is one of the many enhancement you should find on various of our customers websites over the next couple of weeks.

Below are some screen shoots of these new looks and we hope that over the next few weeks we get to roll them out to our already existing customers websites.

Other tools and utilities that will be receiving new fresh looks are but not limited to:

  • Search Forms
  • MLS Search Results Pages.
  • Notification Services
  • Listing Website Pages
  • Interactive Responsive MLS Stats Data
  • and much more.

We hope to post these changes as we make them live on customer websites.   Below are some great screen shots of the new Interactive map search pages.

Map Search Luxury Portfolio

Map Search Miami Luxury Portfolio

We recently did some upgrades and update to our Miami Beach Homes website for Urban Resource.  This was a project that was in need of an update due to technological changes in the industry and specifically we wanted to make the website more relevant to the Mobile Market.   Consumers who are on the move and are looking for a better way of searching and experiencing and consuming a more mobile experience, hence the recent upgrade to Urban Resource.

This was a fun project in which we incorporated all our little tricks into one website.  From a very modern advance menu system that incorporate touch sensitivity from a device, to cleverly showing and displaying to the user what is most relevant information on their device.   Today’s website required us to ensure that the user has a full rich experience no matter the device they use to interact with the website.   If the user wants or needs to consume your website the experience needs to be relevant to them no matter the device they use.  That’s why we made great efforts in ensuring the menu system was as responsive to touch as it was adaptive to the device.

We invite you to visit our Miami Beach Real Estate Office at Urban Resource and experience their brand new website.

urban resource

Google recently changed their Google’s map in favor of a new way of doings things.   While it’s nice it has also stepped away from some of the used features on users and tucked them away in favor of other new features, such as collaborating and sharing maps with friends via Google+.

So if you’re looking to embed or place a map of a location on your website using the new Google Maps here are the steps you need in order to accomplish what you need.

First head over to the Google’s map and search for the address or location you want to embed on your website.

Once you plot or search for the address and it’s visible to you on the map click on the “Settings”  looks like a little Gear.  Then choose “Share and embed map”.  You will see this little GEAR towards the bottom right of the page.

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Finally, select that tab that reads “Embed Map” and choose the appropriate map size you want to place on your website.   If the sizes offer do not work for you simply modify the “width” and “height” attributes of the URL provided by Google to make your own custom sizes.

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This short guide on how to embed a google map on your website should help you now to get what you need on your website.



Categories: HTML/CSS, Quick Web Tips

We at GOIDX specialized in understand our Customer needs and the Market needs of our community, that why we are happy to have collaborated with Irina Kim Sang — A Coldwell Banker Realtor who operates and runs   The project was launched more than two years ago and it was setup in anticipation of the market that we have Today.   Miami For Russian is a website that is tailor to help Foreign investors invest and live in Miami and surrounding communities.    We have done numerous other projects in various other languages as well — from Spanish, Mandarin and Russian, and this one was one that we were extremely excited to have launched very early on.

Miami for Russian Foreign Investors

In Miami we are a very extremely diverse community and we have amongst one the most diverse cultural groups in the country.  Everyone enjoys and loves to be part of a great vibrant city and nothing is further from the truth than seen how Miami has enjoyed this great diversification of people and culture.   We knew very early on that creating Miami for Russian to help foreign buyers see information and search information in their natural language was important to them, so we were right on target and early in deploying this project.    We now see how the collaboration has helped foreign buyers better see Real Estate Data, but has also helped our customer better engage their customers too.

The project is all translated so that it can be properly indexed in Yandex and other Russian speaking search engines including Google’s very own Russian Search engine.   We have placed the website closer to the customer and that has allowed for it to grow organically and efficiently over the past two years.   We think this was perfect timing in the collaboration of this project with Irina, and we are looking forward to what is next in terms of what the Miami Real Estate Market is doing with foreign buyers Today.   So, if you’re only considering a website in English, you should perhaps look into and get closer to your customers if they first choice of language is not English.

You can learn more about Miami Russian foreign buyers and Miami for Russians by visiting our client website at   If you are interested in a website to best meet or exceed the demands of foreign investors in Miami or South Florida, speak to one of our sales agent Today and don’t miss this great opportunity.

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Russian Condos

We often are asked by potential clients the cost of having a real estate website, to which we respond the cost is anything you want it to be.   In any business regardless of what you do on the online world is as competitive if not more competitive than a traditional brick and mortar business.  When we say that to establish any online website it’s a long road and it’s often a tedious road we mean that a lot goes into how a website is built.   We are going to outline some of our most frequently asked questions we get in our Real Estate industry and what you can learn on how to move ahead on the online digital market.   Regardless, of the industry you participate in the same principals apply when it comes to an online website.

If you ever operated any business you know that it’s a tedious process and long process that often requires longs hours of work.   As a Real Estate Agent, you basically wear all the hats in the business and you have to do pretty much all the things required of any business.  So how do you stay competitive when there is so little of you to go around?   Some Agents an do this extremely well, while others often or barely wear more than the sales person hat.   It’s a industry that rewards are great if the business goes well and terrible when business is not so well.   It’s often an industry in which you have lots of small cycles of  within one year.   A business is often a combination of the offline world, the non-digital world and the online world, which only exist in the world wide web.   What you decide is your path to your business is determined by your own Business Plan and your own path to success or failure.   It’s specific to each individual and how you reach your own individual goals for your own business is determine by your efforts either offline or online.    We are going to outline what are the similarities in the offline world to the digital world and how you can begin to understand why the digital online world is as competitive if not more competitive than the brick and mortar model.   These are our findings after many years of working with and helping our clients grow their digital business.

Getting your website the online exposure it deserves

The challenge of any website regardless of the business is getting exposure.   The same can be said of a business that is located in a particular shopping center.   Yes, it’s true that a website has world wide exposure and that anyone with a computer or smart phone can view your business, but to get this exposure requires lots of effort and not to mention the help of the search engines to get you this exposure.    The internet is an extremely young industry that is only 25 years old in comparison you have businesses that have been around for more than 100 Years.    These brick and mortar business as they are often referred to have endured lots of business cycles and lots of ups and downs in the economy.  Some have survived while others simply disappear and to be never be seen again.   So, what do we mean by exposure?   When you open a store and for example you have a store in already extremely successful and super busy intersection or the location your business if bound to get many many eyes without very much from your part —  That means you have chosen an extremely great location and it helped you tremendously in the efforts of exposure.    The similarities of this to a websites, is when you choose an extremely easy domain name.   But, the likely hood that you will get a really good domain 25 years later is probably harder.   We are not saying the possibilities are not there but you get the point.   That you have to now choose a name 25 years later, when lots of people in the industry have been doing it for a while.  We don’t think you should get so hung up on a domain name, because if you’re not able to get what you’re looking for you’re going to be heart broken.

The already established business is an already existing competitor

So, now you found the right place or rather the right domain name in which you plan to grow your business, but you quickly realize that someone already has a much more clever easier to remember domain name, because the one you wanted was not available.    The same is true, if your wanted to open a business in the same street where someone has been doing business for 15 years for example,  you’re going to have to figure out how to get some attention as well and compete for those customers.    This is so extremely true of any online website, except you are no longer competing with the local street business but rather or potentially more companies with more streets involved.     We are not saying that it’s easy to compete, but just because you got a domain name it does not mean you are not going to face competition from already established website.   We think it’s an extremely difficult problems for search engines to solve, because just anyone can launch a website and go into business — so the search engine has to decide who is to receive the most exposure.    We’re not going to get into the extensive details of how or why the search engine is your friend or your worst enemy,   What we going to instead concentrate is on the value that the new website should provide from already existing website.   This is the most important aspect of any new website, and to determine this you really have to look deep and research this profoundly, if you ever want your online business to have a chance.  So consider “value” for a website to have any real chance at success regardless of the domain name.

The cost to compete on the World Wide Web for consumers

There is a cost to any business when it comes to acquiring any potential customer, weather you do this offline (mortar/brick) or online.  The question that we often ask our customers to determine for themselves, what is the cost you’re willing to pay for this if any.   Some customers, have no interest in attaining any business online, and they merely do it just to keep a face or brand exposed.   While other’s who want the exposure will have to determine what this cost is.   Remember what we said earlier, that some of these online business have been operating for many years now, so there was an initial cost and continuous cost to keep that business going all these years.

Will take a simple example, if you had a traditional Brick and Mortars business, you may likely have events, marketing materials made, new product announcements or a growth in a particular community that lead you to get more new customers.    The business grows over a period of time and now the brick and mortar location has a steady flow of customers because it has been out there for a while, and you as a small business owner have done many other things to help it grow.    This is the same of an online business, the same principals apply and if someone has been out there for many years now and has had exposure the chance that they added or contributed something for it grow and now the website has “value”.   So, to go back to the original question — What are you willing to pay for your website to compete with someone who has been doing it for longer than you have?


In Summary — We just outline some of the similarities between an online business and a traditional brick and mortar business.   These are some essential points to understand if you’re are new the online business realm and things you should consider when opening an online website.    The business online and offline share similarities an often time one has a higher cost than the other, and it really depends on your specific industry.   The online industry is still new and still growing industry and we think that the online business is a compliment as to what you do offline.    Don’t get caught up in the domain name, but always think about the value of the website, so that you can distinguish yourself from an already crowded market place.   Evaluate the competition and determine the cost for you business to grow online, to catch up or outpace your competitors.   There was an initial cost to an already existing website and it likely has had many things done over the year to add value, that can’t be seen unless you been following or watching them for many years.    The most important thing is not to wait another 25 years if you plan to be in any business now or in the future, because before you know it the digital world maybe the predominant market place for all things and brick and mortars would just be complimentary to online business.

Google recently announced a price reduction to their  Cloud Storage which brings on the cloud storage wars.   Well, it’s not really a war out there but more of a placement for the future of your online file storage.  There are lots of players in the market when it comes to online cloud storage and you likely have seen some of these or are currently using their services.   For example we use Dropbox and have been using them since they came online.   As a business we feel the value and convenience of the software makes its  a good choice, but when you consider that Google’s new pricing is 80% less than the competition you are left to wonder why not migrate right away?

Cloud storage regardless of the vendor you decide to engage with is more of a convenience to you and how you plan to use the cloud storage and how quickly can you switch to a new vendor.  We are going to explore why one solution maybe a better choice for you regardless of price, if price is your criteria, then we think Google is a no brainier and any other option makes it a tougher buy.

We mentioned earlier that we have been using Dropbox internally for a few years now.   We have enjoyed and have stored a large amount of data using their services, for us it’s more of an internal process of sharing documents and designs with out clients and our own staff.   It’s also helps us keep backups of our work in the event of a hard disk failure in any of our machines.    We think that the convenience of us engaging and sharing with out customers has helped us get large files from them and visa versa.    We have also extended Dropbox to work with other internal programs we use as well.   The simplicity of the software goes a long way and not to mentioned lot of our customers have already a Dropbox account.

Our drawback for Dropbox is the limitation of storage and the price that comes with it.   We pay our yearly fee because we store lots of data, but we know that with more time we are going to require even larger storage.   Unless Dropbox takes this new pricing model into consideration from Google’s Drive then we may pull the plug on Dropbox early just to be able to grow further with Google Drive without the cost.  The only reason we can’t switch to this new model is because of what we said earlier, that most of our clients are already on Dropbox and in doing so we have to wait for our customers to see the value to Google Drive, which brings us to our next point.

Google Drive is now 80% less at a monthly cost of $1.99/month for 100GB of storage.   Below is a pricing table depending on the storage needs you may need.

Storage Monthly Rate
100 GB $1.99
1 TB $9.99
10 TB $99.99
20 TB $199.99
30 TB $299.99

So, if we can’t switch all our efforts to Google drive without abandoning our customers, what can we do?  Our solution is quite simple, we can use both until we have a clear winner in the Market.

Regardless of who your choice, you have to decide on the factors that make the most sense to you and how you use these services.   For example, if you’re not collaborating your Dropbox with clients or taking advantages of the services potential, then switching to Google Drive is an easy choice, because you maybe just be using the services for storing your most important files on the cloud.   This means you likely are just using the services for internal storage and not so much the collaboration.   Both of these services have their terms of use and how you can use their services and what kind of information can be stored on their system.   As long as you don’t violate these services then you can continue to use their services.

We can’t predict who the clear winner is going to be in the online cloud storage business, but we see Google’s new price announcement as a clear offensive move to try to get you to use their online Cloud storage.     Dropbox, has a substantial lead on Google and Microsoft’s One Drive but only time will tell how users see this move by Google.   Microsoft can easily integrate their cloud storage with their products such as office and windows, and Google can as easily add these services to Android Devices and already existing products such as gmail, search, docs and so forth.  We did not mentioned Microsoft’s product on here but it’s as costly as Dropbox if not more.

So determine your individual needs and make the move that is best suited for you business, as an individual Realtor, we think that Google Drive is a no drainer, because the cost savings can be used for you to explore other forms of business tools that can help you grow.    You can hope that Dropbox sees this as a threat and reduces their price, but who knows if they consider Google a threat at this point.



Categories: Productivity Tools

The March Madness blog competition

Mar 17, 2014 by GOIDX LLC
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March Madness

In an effort of good fun and competition we are asking for your participation and join us for our 1st Annual March Madness Blog Competition.   We want to encourage the participation of your content creation and growth of your business by holding a competition in March — during the same time period as the NCAA Men’s Basketball March Madness Tournament.  If you’re not aware of what March Madness is — It’s simply a college competition amongst all the schools — 68 schools to be exact that compete with each other in a one game elimination tournament to name the best college basketball team that year.   It’s an extremely competitive tournament that has lots of heartbreak and drama but most importantly the recognition of being #1.

Our Blog Madness  Tournament is the competition amongst all our clients and our office to compete on who can produce the highest number of quality blog articles during the course of the tournament.    We want to promote the grow of your business and in doing so we are going to award prizes at the end of the tournament to those who participated in our tournament.   We are going to outline some simple rules to the tournament for the articles of information to qualify.

Blog Madness Rules and Requirements

In order for your articles to count during the month of March in our Blog Madness you must follow these rules as outlined:

  1. Article must at least contain 300 words.    (Not including quoted information from other sources).  The article topic is open (open house, new listing, new construction, real estate news) — But please no copy and paste article. If you copy and paste you will be disqualified.
  2. The Article has to have been created during the tournament.   March 18th thru April 7th 2014.
  3. The article has to be submitted and shared to at least one social media website.
  4. The article has to be part of your Website.  (Your blog).

Blog Madness Tournament Elimination Rules and Deadlines

Since March madness requires that certain teams get eliminated from competition, we are also going to enforce the rules as well and eliminate customers from advancing during our tournament.     If you don’t meet the requirements by a certain date then you will be eliminated from the competition.   So, please pay attention to these important dates:

Tournament Starts March 18th 2014  by the dates indicated below you must have at least a minimum amount of articles as indicated below to continue in the tournament.  The deadlines is Midnight of the day indicated below to get in your submissions.

  • March 21st – Must have at least (2) Article.
  • March 26th – Must have at least (5) Articles.
  • March 29th – Must have at least (8) Articles.
  • April 2nd – Must have at least (12) Articles.
  • April 6th – Must have at least (15) Articles.

There is a total of 20 DAYS in which you have to do at least 15 Articles to be in the championship round.   The championship round which we think few will make it to, will be the day we will judge the competition and determine who made the biggest effort to increase the wealth of their own website by providing good quality articles and did as the rules indicated.

Awards for the Blog Madness

So for your efforts and encouragement of participating with us during our March Blog Madness we are going to awards some gifts to the individuals who participated.

The awards are described below based on placement:

  1. First Place will receive a FREE Building Website (hosting fees not included).
  2. 2nd Place will get 50% off hosting fees for 6 months.
  3. 3rd Place will receive a brand spanking new 7″ Android Nexus Tablet.

We are please to announce the launch of a new website for our client.   The Rent Dadeland project was created for consumer’s who are interested in living in an area of South Florida that is growing and vibrant.   Downtown Dadeland is composed of several buildings that allow consumers to live in near conveniences of  urban living. offers customers the ability to quickly and efficiently find a rental in this area.


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Dadeland Apartment Rentals

Our client asked us to help them build a website that they can use as well when they meet with clients and made it easier to share and collaborate in the search for rentals in dadeland.   The project is just focused on Rentals in Dadeland and a customer can view inventory based on several criteria’s.   We incorporated the most frequent types of searches that can be done for Dadeland and that of most interest to most consumers.

Renting an Apartment in dadeland is extremely simple with this new website, because the information is nicely organized by bedrooms, newest available rentals, pets requirements, furnished or unfurnished apartments.   There is also rental history so that consumers can get an idea as to what the market in dadeland is demanding for rentals, We hope to continue to grow this project and incorporate more customer friendly features for our client.

While the main focus of the website are four primary buildings:

consumers can view all the other buildings that are around the area as well, from Kings Creek and all nearby Homes, Town homes and Condos.  This was a fun project and we are looking forward to growing the website with new functionality and features for consumers to enjoy when search for a rental in Dadeland.