Considering recent events and the push to make the internet more secure there is a movement on the internet towards making what we use each day more secure than ever before.   The notion of creating a more secure web is not new as we will explain shortly, but what has taken the internet by storm is that now “Google” considers that if you offer consumers a secure website that you deserve some brownie points for making this effort of keeping your customers and their information secure.

So, what is a more secure internet and why you need to act Today more than ever.   When we visit a website i.e. we type on our favorite browsers website_name.com, that connection between your browser and the computer which holds the website you’re visiting is consider to be the unencrypted part in all of this.   Now for a moment one may wonder and say what’s wrong with having an unencrypted connection?    Well not much really, except that to a certain point someone (aka) a computer can see the information traveling back and forth between you and that website.  Now with millions and millions and billions of devices out there you’re pretty much an ant in an Ocean of water, but to someone who cares you are then a target of attack.

What do we mean by an ant in an Ocean.  When information travels from your browser to its destination it must do so through what we call the Word Wide Web.  WWW.   This intricate web of connected computers relay your information from your computer, to another computer, to a router, to another computer to n computers, till it’s destination.   Now while it’s doing this in a very unencrypted way, it leads to the possibility that someone could record this and capture what it’s relaying.    Therefore, companies such as Google and others are giving you brownie points when you take care of your customer’s and offer them a more secure connection between your computer and the website they’re currently visiting, in this case that website would be your secure real estate website.   This is important for you, because it’s not just securing real estate websites here but securing almost any type of website we interact with on the World Wide Web.  Take for example banking.    We are for certain that you would not want to visit your bank’s website unless it offered a secure link between your computer and their computers.

What does it take to make your website secure?   Well in simple terms you need what is known a Certificate or SSL Certificate.   There are various types of certificates but in its simplest form you need what is known as a simple domain validation certificate.   There are other more elaborate, expensive certificates, but at the very least just a simple entry level certificate will do its job of securing the information as it travels from your website to your client’s computer or potential clients’ computer, phone, tablet etc.    There is no need now to invest in super expensive certificates, as they all regardless of price do their job of securing the information, and Google won’t judge your certificate based on price, but rather that you implemented a certificate with the proper standards and achieve a secure link between your website and your client’s computer.

We made a push in 2014 and started to secure our clients websites with certificates ahead of its popularity, Today.   We strongly suggest that you consider implementing SSL certificates on your website in 2017 and don’t leave it for another day.   When you install a certificate make sure you get an evaluation of the quality of the implementation and that you consider doing this regardless of its popularity, but more than anything that it makes simple sense to protect your client’s information regardless of whether they value their privacy or not, but for the sake that it’s common sense to do so Today.

 

 

The PC industry is in a little big of a pickle as a recent report by International Data Corporation or IDC suggest that overall shipment of computers declined -9.8% in 2013.   It was slightly less than the projected figure of -10.1%.   So why is this important for someone who is running a business online or utilizes the internet for a source of business?   The answer is quite simple, it affects the types of products or services you need to be offering online to your customers.

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The PC industry overall has been on a steady decline for many years now, and it did not help the industry much with the introduction of all sorts of new gadgets including the iphone, the ipad, and all sort of all new devices that have come into the market.   Now, consumers have a variety of choices and what used to be once a priority to upgrade and replace an old computer is been evaluated as maybe, we should buy a new tablet or ipad.  We are not suggesting that all replacements of computers are as direct cause of the ipad or iphone, but rather these new powerful devices offer consumers choices in which they can now experience the World Wide Web with.

We have been forward thinking with our customers and have devised and manage to stay ahead of the curb with certain projects, by making them be more friendly to all these new devices.   We model the idea of making a website adapt to the particular device that is viewing the website, because we know that consumers are no longer viewing your website via a desktop or laptop but through various different devices.   We were suggesting to customers in 2009 to start the revolution of mobile websites and applications so, that when the time came that mobile devices would be the majority of your internet website traffic, their website would be ahead of the industry.

It’s important to understand these changes in the market with regards to how consumers are now experiencing and consuming the World Wide Web, because the ultimate goal of any website is to keep consumers engaged no matter how they decide to visit your particular website.   We encourage that you ask questions regarding forward thinking implementations of any website project, so that you can truly understand if you are in par with the industry or ahead of industry.   We feel  that understanding how the industry is adjusting or moving is one more important thing we pay attention to when it comes to how and why we design your projects.   Talk to one of our representative today to get a free evaluation of your business and see how you are taking advantage of these changes or lagging behind in the industry.