The PC industry is in a little big of a pickle as a recent report by International Data Corporation or IDC suggest that overall shipment of computers declined -9.8% in 2013.   It was slightly less than the projected figure of -10.1%.   So why is this important for someone who is running a business online or utilizes the internet for a source of business?   The answer is quite simple, it affects the types of products or services you need to be offering online to your customers.

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The PC industry overall has been on a steady decline for many years now, and it did not help the industry much with the introduction of all sorts of new gadgets including the iphone, the ipad, and all sort of all new devices that have come into the market.   Now, consumers have a variety of choices and what used to be once a priority to upgrade and replace an old computer is been evaluated as maybe, we should buy a new tablet or ipad.  We are not suggesting that all replacements of computers are as direct cause of the ipad or iphone, but rather these new powerful devices offer consumers choices in which they can now experience the World Wide Web with.

We have been forward thinking with our customers and have devised and manage to stay ahead of the curb with certain projects, by making them be more friendly to all these new devices.   We model the idea of making a website adapt to the particular device that is viewing the website, because we know that consumers are no longer viewing your website via a desktop or laptop but through various different devices.   We were suggesting to customers in 2009 to start the revolution of mobile websites and applications so, that when the time came that mobile devices would be the majority of your internet website traffic, their website would be ahead of the industry.

It’s important to understand these changes in the market with regards to how consumers are now experiencing and consuming the World Wide Web, because the ultimate goal of any website is to keep consumers engaged no matter how they decide to visit your particular website.   We encourage that you ask questions regarding forward thinking implementations of any website project, so that you can truly understand if you are in par with the industry or ahead of industry.   We feel  that understanding how the industry is adjusting or moving is one more important thing we pay attention to when it comes to how and why we design your projects.   Talk to one of our representative today to get a free evaluation of your business and see how you are taking advantage of these changes or lagging behind in the industry.


When it comes to social media, there is multiple opinions about where and how it should be used when it comes to Real Estate or any business for that matter.   We have those who are for the technology and those who feel no different if they use or don’t use Social Media in their work.

In this document we are going to outline some of the things we often suggest to individuals who want to engage customers via social media and why it can be or maybe not be important to your business Today.

Social Media that been the top most frequent ones we hear about each day — Facebook and Twitter are nothing more than tools for doing online marketing.   Facebook, is more geared towards a social gathering and place to share information with friends and colleagues and twitter guides itself as a real time news breaking tool.   Facebook is a Marketing company today and will likely continue to be one for many years to come.  The biggest Marketing company in the planet is Google, which relies on millions of websites if not billions of websites on the internet to display their advertising.

So, the question we get asked by individuals is they should or should not participate on any of these networks or any other network for that matter.   Remember, there are other more specialized networks in which you can participate on as well– from Pinterest, Linked-in, Four Square, Instagram, Google+.. etc etcc.. each and every single one of them offers something different for one another so that they can survive in the space we call the World Wide Web.  You can think of all these social medias as Magazines to put it simple terms.

Each of these Magazines or social media websites, has an audience or a certain number of individuals who participate in them and engage with each one on a given day.  Some people, have lots of time during their day to navigate the World Wide Web and touch each and every single one of these during the day, but for the most part most people usually touch 1 – 3 of these on a regular basis.    Some people obsess on just one and spend all their day there, which makes us wonder how people even get work done.

In answering the question we get asked, we often respond, where do you want to find your customers?  Are you customers tweeting?  Are you customers professional business people who may only socialize on Linked-In?  or are you customers Women who love to spend hours on Pinterest looking for and designing ideas?  You see the answers is at times simple because you maybe looking for a particular type of customer, so your answer lies on which of these networks offers you that type of individual.  Remember, what we said that for the most part individuals participate in a few of these networks and at times they may not even participate in any of them all together.

We can use Facebook as an example as to why some folks join this network and participate in it.   Remember, Facebook is an advertising company and what it wants is to compete and take a part or market share away from Google for the online digital advertising space.   Furthermore, Facebook offers you some additional information about your customers that other networks don’t offer you yet, such as demographics, age, education level, marital status, etc etc.  You can then request from Facebook to run Ads for these specific demographics and attract customers to your internal Facebook page or directly to your online world wide web website.

In the end we often do an analysis of your time and how you spend your time to determine if social media makes sense for you.   It’s not something we feel everyone needs to participate on because all form of social media is just “digital advertising” and digital advertising is still a very young industry and only accounts for a small percentage of the over all market of all forms of advertising available to real estate professionals.

So, when you look at specialized networks such as Trulia or Zillow, these are specialized networks that concentrate on the market of just real estate.   So you an think of these two as the Magazine related to Real Estate for Consumers and Facebook as a General Magazine for all sort of topics.  Now you an begin to understand why for you it maybe more beneficial to place yourself amongst these networks, because the concentration of active buyers or sellers maybe more prominent on these two Social Media Sites versus twitter or facebook for example.

In the end we are left with the question of what really works?  What is the best network or social media network that a Realtor or any professional can get into to get the most out of their time and investment.   The reality is that they all work, it really does not matter which of these networks you participate in because they all have some type of audience available to you, the only question you need to answer is where does your customer lies in or the person you want to work with is located.  Recall, that all of these are just Digital Advertising so it still represent a small portion of all forms of advertising.     I used the example of Magazine to describe these social media networks, but there is a such as thing as “A physical Magazine” in which individuals still advertise on which is non-digital and so forth.

In summary,  when considering Social Media for advertising ask yourself the questions as to where do you expect to find your customers?  Are your current customers participating on any of these networks now, that you may want to join just to keep tabs with them. Remember, that Social Media or Digital advertising is a small but growing industry in comparison to already established industries. We often feel that people participate in all forms of digital media because the cost are drastically cheaper.   What does it cost to send out a mass email to 5K customers versus a postcard to 5K customers?  We often feel that customers have the misconception that all form of digital is the only way to do business Today.   Since it’s so simple and accessible by everyone that everyone automatically participates in it, which is quite contrary to reality.   Perhaps some day the inverse would be true and Digital Advertising will be the dominating medium for all businesses and professional but for now it’s still the smaller one of all.


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There is no such thing as a perfect real estate website, and everyone makes a few mistakes when it comes to getting a website for your real estate business.  We are going to point out to you what are some of the most frequent mistakes made by a Realtor when it comes to getting a real estate website.

If you are a season or experienced realtor, you likely have come across some of these pitfalls of the industry, but if you are a new real estate agent who is looking to come into the market and grow your business through the digital world, then you may want to consider the following pitfalls that agents often face when creating or launching their new real estate website.

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Yes, we all can be a DIY for just about anything nowadays and the internet has empowered much of us to do the same in just about anything.  We are constantly bombarded with television programs that show us how we can re-do our kitchen in just about a week.  The reality is that it likely takes a whole team of experts behind the scenes that make it look extremely easy when it more likely takes them more than a few days to get the job done.  If you get on youtube it’s even worst because the many DIY websites are there for you to enjoy for many hours of consumption.  The reality is that you are a SALES Person, whose sole purpose is to help buyers and sellers in a real estate transaction.  Unless, you have the resources and assistants to give you more of your time, learning and keeping up a Real Estate websites requires lots of hours of your time already, so this is something you should likely avoid.


Just as our previous point about a DIY website, the same is true when you hire a friend or colleague to help you build a website.  You likely have a brother in law or cousin who is a very smart kid that knows how to put together a website. And while we are not discounting their abilities and knowledge, we want to bring you to the realization that this industry is extremely competitive, and if you start your business with someone who has to learn the industry and wait for their potential development then you will be falling further behind your competitors.


You likely have seen your competitors’ website and that is likely a motivation for getting you to build a real estate website of your own.  When considering your competitors website, you have to see objectively and past the ‘prettiness’ of a website.   Most often people we meet with have the misconception that digital media is the only way to go.   Digital Media or Digital advertising is a fairly new industry and it still not as big or as broad as other industries.  So your competitors are likely not just engaging on Digital Advertising, -which a website is a form of – they are likely doing other things as well.   So don’t get caught up in the prettiness of your competitors website and try to see past the smoke and mirrors to understand what you should really go after.

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Yes, sales people do actually believe they can sell ice cream to an eskimo man, but the reality is that that eskimo man today is extremely informed about the market and what the ice cream content of that bar is, when it’s going to melt, it’s consistency, the flavors etc. The point of it is that your consumer is extremely knowledgable nowadays.  The internet again has made it extremely easy for them to gather information quickly and efficiently. Yes, there are some individuals who likely are not using the internet and are not keeping up with the market that requires your full sales speech but for the most part it’s fair to say that they will have some knowledge of the market.   So in this particular point avoid being an over sales man.  Stick with what you know the most of and what you really know about the market.  Place on your website all the things that you truly understand build from there. Don’t place products or services that are outside of your category or knowledge. One simple example, don’t  place listings from markets you’ve never been to or have sold anything in. If you want to sell in that particular market then you have to give that market all your attention to truly understand it.


You often see or have seen your competitors on Google search results or bing.  They got there for many reason, some are good and some are bad.  If they have done it the right way, they likely got up there because they built a website with a good rich set of information.  We have been working with some clients for many years now and we are always challenging ourselves with our clients to build tools and sets of rich information that are beneficial to the industry.   The point is that they were able to achieve online success because they were very methodical and disciplined to building a website with great information.  They did not take the shortcut of taking other people’s work and placing it on their website.  When you take other people’s hard word and put it on your website, you’re actually sending a message to Google, that you’re a shortcut type of guy or gal, and that you want to take credit for other people’s work and be recognized for it.  Well, avoid the pitfall of taking other people’s work and putting it on your website, they have been or most likely been doing this for many years now.


We’ve heard potential clients say things like: “Today, I’m going to sign up with this real estate website provider because the $299.00 price point is great for me and I think that the monthly dues are extremely fair”.  Well, when you look past 6 months you will shortly realize how far the investment went for you and shortly begin to ponder a new company where you want to park your domain with. Shopping around from vendor to vendor actually decreases your chances of ever being seen by the search engine (google) and likely increase your chances of hurting your reputation on the internet.  Avoid the quick sales pitch of these vendors and look past the service you are going to be receiving in exchange.   If someone told you to give them $500 bucks to go around telling people that you have a bad reputation, you likely won’t do it.  So, why take the risk of paying vendors each year to hurt your reputation.   We avoid agents who shop around or have a long history of switching providers all the time.  We know they’re just looking for the quickest way to get to the top and avoid all the hard work that goes into any business.   The market is extremely competitive so there are no shortcuts, especially when trying to compete in the Miami Real Estate Market.

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This point will add to the previous point of “I want a pretty website just like my competitors.”  We often are puzzled by how some of our customers meticulously inspect every element of the website and get caught up on the details.  It often feels as thought the website they build is for them and not really for their clients.   Remember, we are a design real estate company so we have been on the market for possibly more years than you have been in Real Estate, with some exceptions that some of our customers have been around longer than we have.   In essence avoid building a website for YOU and the and worry about content instead of granular details.  Consumers want information and they likely don’t care how it’s presented, they want the raw data, they wan it to be accessible at anytime and that it’s understandable.  Remember that Google is not a person but a computer or program that searches the web for information and not for who has the pretties website in town and who looks the nicest.   So do yourself a favor and concentrate on the richness of the information you’re about to provide to consumers versus how well aligned is the website and how pretty it looks. Looks can always be improved or changed but information is timeless and valuable.

In Summary, we hope to have pointed out for you the 7 common pitfalls and mistakes you can avoid as a real estate agent when it comes to building a real estate website.   We believe that the industry is extremely competitive and you should use a professional to help you build your online marketing (a website) so you can concentrate on what you can do best, which is offering your services of knowledge of the market to those consumers who are actively participating in the industry.

Avoid the fine details of any project and work on the richness of content and information that would be beneficial to your customers.  Don’t try to take shortcuts by shopping around for the product or website in terms of price but rather look for the value in the company and how together you can grow your business. Avoid taking your competitors or other people’s hard work and passing it as your own, you know better because ever since you were in grammar school you were taught differently by your teachers and parents.   There is no true shortcut to how you will succeed in life, or the real estate industry for that matter. Your competitors have pretty websites, but that’s likely not the only reason they had success in their real estate careers.

Talk to us and how we can help you avoid these pitfalls and how we can help you grow Today.

office_productIn case you are not keeping up with the market, Microsoft recently made an announcement in which they hired a new CEO — Satya Nadella.   He is currently taking over the company in place of the former CEO Steve Ballmer.  This is exciting for some people because it brings about change for the company.  For many years now, we been promoting small business to use Google Apps, as a replacement to Microsoft Office. Google jump started the cloud revolution with these suite of online applications that allow user to collaborate online with word documents, spreadsheets and other applications.

The advantage we have seen Google is that they jump started this for all small business to take advantage of the free service.  The move was brilliant as thousands of small business where able to switch to this platform without incurring additional cost.   We feel that a Realtor or a brokerage can take advantage of these cost savings and use these tools that are free of charge.  We think that most consumers would likely never use all the functionality of a microsoft word or microsoft excel program.  The majority of individuals use these program for the bare basic.  Yes, there are some individual who we consider to be extreme users who will take advantage of the basic but those were few in between.

We won’t bore you with the details as to what makes an expert microsoft office user versus a novice user.   The point is that since Nadella, took over the realm at Microsoft we are seen small but subtle changes to take effect.   This is exciting for all consumers because it means we have healthy competition amongst these two giants.  In the end who knows which of these two will control the market when it comes to online applications, such as the use of these documents and spreadsheets online, but we all can agree that these application will be more of online application versus desktop applications.

What was just recently announced by Microsoft was the ability to use to collaborate online and create online documents using microsoft word, microsoft excel, microsoft powerpoint, microsoft outlook and various other services for free from Microsoft.  As a new generation of consumers enters the market, you will begin to receive and exchange documents online with the services from either Google or Microsoft.  These two companies will battle it out online to offer you features.   We feel that either choice is good choice because both offer the services for FREE.  The hope for either company is that once you learn either of their system is that you grow and continue to use them for many years to come.   One of these two players will dominate the market and only time will tell which of the two will control this realm online.   Google, has had an advantage because they have been doing this online collaboration for a few years now, and Microsoft jumped on board a few years after.   This means that the company who started could have learned along that way what makes the service or experience better for users, and the other was observing to see if it was even worth the effort to jump in.   In the end it comes down to simple math and if the product is profitable or not, and for Microsoft, Office is an extremely profitable software application and Google is a disruptor in which they are offering a service ahead of its time.

In summary you should hop on and try either Google Apps or Microsoft new to see which of these two companies you will be using for a few years to come.  Microsoft in our eyes is hopping you can move from the office desktop edition to the online edition that is already familiar to you, while google hopes to engage you with their products and features.   The choice really going to depend on the volume of users who use either of these services and the one company that controls the masses will essentially control the market of online collaboration.   In the end you should take advantage of the revolution and see what works best for you.

Godaddy is a company that offers multiple services to customers from domain registration, hosting, email, online storage and a whole lot of sort of products and services.   If you buy services from Godaddy and you are only using them for their affordable domain registration prices, then you can purchase other services from other vendors.   You can use their Godaddy’s Domain DNS Services to re-direct your other services for your domain to other vendors.

One use of Godaddy is to purchase the domain registration with them and then ask a hosting company to provide you with the services of a website or email.   We for example, recommend to our customers to use Google for Email services and to use Godaddy for domain registration and our customers use us for Website Services (Hosting).

Below we will walk you through the process of using Godaddy’s DNS services to redirect your web services needs to another vendor.

The first thing you need to do is gain access to your Account on Godaddy.  Once you are logged in you want to proceed and click on “launch” under the “Domains” page as indicated in the image below:

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Once you have launched the list of all your domain.  You want to locate the domain you want to change the services for.   By simply selecting the domain name as indicated below:

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At this point you will be presented with all the current information about this particular domain.  From here you want to go ahead and click on “Edit” under the “DNS Zone File.

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The DNS File is a record of your domain name.  This file is responsible for letting other computers in the world know where your particular services reside.   For example your email services can be sent to Google and your website to another vendor.  You can even create a sub domain for your domain for test purposes.   You can learn more about sub domains on godaddy by visiting our Continue Reading.

The final part in this process it to enter the “IP Address” of the hosting company’s server that will be hosting your website services.  In this case you will enter our hosting servers IP Address or as instructed by our staff.

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You will click on where it read “points to” and enter the IP Address as instructed by your hosting company.   The simply click on “Save Zone File”.

With these four simple steps you have been able to now request that your hosting services be sent to a third party company other than Godaddy.

The default IP Address you see on there prior to the change is provided by Godaddy.   These pages are simple and are usually served up with advertisement by the company to generate additional revenue on behalf of your domain registrations.

We usually recommend that if you purchase lots of different domain names for whatever reason, that you make your own landing pages and generate your own advertising revenue versus Godaddy.

If you want the short short version of these steps you can follow the video below:

 Setting up DNS Entry the short version

Login to the following Website: http:///
Select the domain name you want to modify and modify the entry in the “point to” and enter the new IP Address of your hosting company, then click on Save Zone File.



One of our most frequently asked question by our customers is — how do you increase visibility of your real estate website.  The answer maybe simpler than you think and it’s actually quite easy to do and follow, but most people never really like our answer to the question, they prefer we did not even say it, because it’s a scary concept to grasp, but will outline for you why this is the real answer and why we don’t sugar coat it to our customers.

The cold hard facts about any given website in any industry, weather you’re doing Real Estate in Miami or doing e-commerce or trying promote your business is actually doing the work.   There is no secret formular or special tactics or magic that is going to propel your website from the back of the row to the very first position of google.   Yes, often time we hear the Search Engine experts dispute this argument about how and what they know will get you to the top of page on google or any search engine.  But, what they know is how to try to find shortcuts to cheating a computer to achieve this, to then at the very end have your website go from top of the line to the end of the line.

You see the most valuable thing you have is a domain name.  That is your domain name that you paid for $12/year to have the rights to use this name.   Now how do you add value to your name?  Well, the answer is simple,  you have to actually provide knowledge or be willing to share with others what you know about your product or services with anyone, without asking for anything in return except that they value your information.

You ask, why would I spend hours giving up my time so that someone could just come and take this from me.  All my hard work and effort so, that someone else can benefit from what I do.   Well, the answer is quite simple, you actually get rewarded with your hard work and that is in the form of people sharing what you had to say with others freely.  That’s the real magic in making anything you do on a website become relevant and stick around for a long time.  Meaning that’s how you get placement and hardly ever do you get bumped down to the end of the line.

You see, sometimes your competitors have been doing this well enough for a long time that they have in a way earned the right to be up there.  So, lets pretend that you just started in the business.  Take for example the position of you doing tons of hours of research, lots of hours of pounding over mls data as a Realtor, to then one day publicize and share your information with the world or in this case your local peers or potential customers, to then quickly realize that another person came and took this information from you so, that they could in turn put it on their website.  Because let’s face it, it’s extremely simple to copy and paste now in days and that only requires a second of my time to do so.

So, the argument becomes— Wow! that guy really did a nice job, you know thanks buddy for putting all this information together for me, I will just take it and place it on my website.  Would you considered what this person did to be fair?  Should they get fair treatment because they took your hard work and placed it on their website?

The answer is simple, — There is no treatment for taking other people’s work —  why would they get any credit since it took them 10 minutes to take it from you, when it took you hours if not days to put it together?  —  This is why Google and other search engine treat your information with value, so that when someone takes what you put many hours of work into as resourceful and treat it fairly, to give you ample opportunity for you to share this information freely without the fear that someone would take credit for your hard work.

The point of my story is that yes, your hard work is rewarded and if you try to take shortcuts by taking other people’s information from their domains and placing it on yours, you’re actually hurting yourself and helping them with the cause.   So, always think about how your might be taking shortcuts when you take information that is out there and just placing it on your domain. .

We have been in this industry for more than 16+ years, and I have seen in my time many websites rise and many fall, but if you are to move your website from the back of the line to the front of the line, you have to see and look for your opportunities in the form of what is lacking from your competitors and try to fill in that void that they’re not meeting.   It’s impossible to ask of Google or any search engine to take what you started to contribute and place you ahead of the line, over someone how has been doing it for quite some time. Well, there is a way and that’s to pay google with advertising monies, but to be fair they may take you to the front of the line without monies if your information is worth and is of value to someone and those people enjoy or like your information, because in the end Google and other search engines goal is to pair the right or best answer with the question.


We all have the ability to now save all our favorite documents on the Cloud.  Which is great for most of us to be able to go from any device and access these documents anytime and anywhere, but if you’re like me, where you spend a considerable amount of time inside of Gmail wouldn’t it be great to attach a document directly from the cloud right into an email?

Gmail now offers attachments right from Google Drive, which is an alternative to Dropbox and Sky Drive which offer similar functionality of storing your documents on the Cloud.  But what if you’re not using Google Drive and instead are using something like Dropbox or Sky Drive? is a cloud service that tightly integrates gmail with these services, thus saving you time and making you more productive throughout your day.

If you’re like most Realtors who use Dropbox to keep their contracts, forms, general brochures inside dropbox, you can now easily and quickly attach these documents to your email using   The service is currently FREE and does not cost you a thing to install.   If you use Google’s Chrome — you can download an extension for Gmail here or for those of you who are iOS lovers here is their iOS Application.

The product also offers other great features, such as easily and quickly get through all emails that contain attachments within your emails.   One feature that we like and we think Realtors can use, is the ability for it to remember to save all future attachments sent by a client to a specific folder with in dropbox.    In this way you will always be organized and know exactly where all documents sent by your client via emails are.

We built a similar feature that integrates your website directly with Dropbox and we think this feature is great if you want to extend your Documents from the cloud directly into Gmail.

Google+ is a Social Media Network that competes with Facebook and in case you have not heard of it’s Hangout Feature — which is a really nice feature of their service, which allows you to setup video conferencing with friends family and colleagues.   If you have not seen this feature in action, check out the commercial below by google.

Suggestion for using Google Hangout for Realtors.

The only requirement you will need in order to use this nice feature of Google+ is a Microphone and a Camera, which most forms of laptops and tables now in days have.

  • Host a roundtable discussion about the state of the market in your neighborhood.
  • Collaborate with virtual assistants to get your work done.
  • Give a guided tour of home/condo.
  • Offer foreign buyers guide and information on what they need to buy real estate.
  • Discuss with other Realtor your transaction details.
  • Coordinate a virtual meeting with your Title office, loan officer, inspectors.
  • Host a guided tour of a new real estate development.

With Google+ and hangout you can achieve more in person discussions with your client, even if he or she is miles from where you are.   If you can think of other great ideas in which you can incorporate google+ hangouts to your real estate career let us know, we love to hear what other suggestions you may have.


There are numerous ways in which you can have success when it comes to online real estate.   The key to having success online is just the same as having success in just about anything you do offline– hard work and perseverance.

Successful real estate websites that generate you leads online have something that no other Continue Reading, which offer consumers good information on this particular condo building.

We often help our customer understand these key principals about what it takes to have a successful real estate website.   We explain the process of what, who, when, where and how their competitors achieve the high rankings they have and what they are doing on a day-in-day-out to remain atop of the search engine, when it comes to real estate.

What can you do to ensure that you have success in 2013 online and offline? — For starters the best thing you can do is determine your goal and establish what it is you seek in 2013 with regard to launching or obtaining online real estate business.  Once you have determine your primary goal, the next thing is to determine what are the steps you can take to achieve your goals.

  • Do you outsource your online real estate needs for your website? D
  • Do you dedicate one or two hours of your expertise and knowledge to your real estate website and write information for you potential customers via a blog?
  • Do you get a website with good tools and invest in just marketing these tools?
  • Do you integrate or use social media to find customers?
  • Pay a Continue Reading to market your product or website.
  • Pay Google Adwords and run a Marketing Campaign
  • use Offline media such as Newspaper, Magazine, Postcards?

The answer is not quite so simple because in reality it likely involves all the items mentioned above.  There is no one solution that will give you the success you need online only numerous approaches to your online business that if all used together they will likely generate your the real estate leads you need in 2013.

Just remember, hard work and perseverance to get your website to rank or perform for you in 2013.   If you need help or are seeking for someone to help you with your real estate goals in 2013, let us know how we can help you.


Categories: Real Estate Website, SEO

Condo Market Watch Notification Tool

Jun 04, 2012 by GOIDX LLC

We are happy to announce the launch of the the Condo Market Watch.   Condo Market Watch let’s you get daily email notification for any new listings in a particular condo building in South Florida.    You no longer need to create complicated MLS searches to get new daily notifications of a new listing in a condo building.  Simply select the condo you are most interested in following and receive a daily report of any new listings that come to market.

You can see the new feature in action and live in various of our client websites: